Sue Joyce founded Turkish T in 2009 after years of traveling through Morocco, Greece, and Turkey, where she developed a deep appreciation for the cultural heritage and centuries-old artistry of Turkish towels - a craft refined by generations of skilled loomers. Honoring this heritage, Sue partnered with local artisans to create her own modern interpretations of these timeless textiles for the American market.

Today, Turkish T remains a family-run brand, led by Sue’s daughter Claire, who continues to guide the company with the same dedication to quality and heritage.